International Business Approach

International Business system for Canada and capital of capital of capital of capital of SingaporeProponents of merged commercialize communication possibleness advise that lucre advertisement is two integrative and syner break wateric , presenting unlimited carry selling capabilities , crossing the boundaries of traditional maneuver mail , public dealing , sales promotion , and media advertizement (Low . Although the tangible Movement bewilder up should prep are itself to use internet merchandise in twain Singapore and Canada , we can exile to gain a comely market share for our mobility products in the Canadian health products market through Internet advertize given that the nation has bedded number one in per capita Internet usage (Nielson and throw a fit . The principles of integrated marketing communication theory further indicate that it would perchance be in our outgo interests to price our mobility products at the homogeneous value in both(prenominal)(prenominal) Canada and Singapore However , a thorough analysis of the tilt for our products might get us to change our minds about thatIn Singapore , it would be rather transparent for the physical Movement guild to forego its mobility products through the U .S . mercantile operate or CS Singapore melody programs that would help us communicate upon several interested agents or distributors for our products . Singapore has a happy record of success in introducing U .S . firms to the market , and franchising is increase very popular in the coun correct as right Franchisees in Singapore typically barter for franchise authorizes for the righteous Southeast Asian section . I recommend that we drive searching for an interested troupe in Singapore to obtain a franchise license from us , seeing that our advance prospects in the Southeast Asian region would lookINTERNATIONAL BUSINESS abstract FOR CANADA AND SINGAPORE summon 2even brighter victimisation this approach (U .S . Commercial see to . This production line strategy whitethorn also be habituate in Canada . Franchising can make business simpler , after allFinally , although we whitethorn sell franchise licenses to companies in both Canada and Singapore , Physical Movement Company liquid is interested in designate sales and marketing in both markets .

In Singapore , our company is advised to unify the Direct merchandise companionship of Singapore , representing users and service providers who are engaged in database marketing , call c encrypt occupation , fulfillment and e-commerce (U .S . Commercial aid . Such possibilities exist in Canada to boot Our aim is to study the hospitals , nursing homes , and other users (including distributors and sellers ) of mobility products in both nations . Given the sundry(a) natures of both markets we are about to enter , our strategy to introduce our business in both moldiness include a class of marketing optionsINTERNATIONAL BUSINESS system FOR CANADA AND SINGAPORE Page 3BibliographyLow , George S (2000 . Correlates of Integrated Marketing communication theory Journal of advertisement investigate , Volume 40 , cut 3 br. 27Nielson , Ulrik Ollie , and Chee Ming Tan (2002 . victimisation Corporate Websites for Export Marketing Journal of advertise research , Volume 42 , supply 5 ,. 105U .S . Commercial helping (2001 . Selling U .S . Products and service Available at http / web .buyusa .gov /singapore /en /marketing_strategies .html (30 January 2007...If you pauperization to get a integral essay, order it on our website: Ordercustompaper.com

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