Analysis of HBS case on Charlotte Beers at Ogilvy & Mathers (Organisational behaviour).

1. Unfreezing a fragmented Ogilvy & Mather out of the Ice Age. Charlotte Beers tries to cant over around Ogilvy by implementing a strategy based on differentiation. However, Ogilvys organisation and culture ar obstacles to this process. She has therefore to unfreeze the politics agency first to al gloomy change to be utilize by a communal culture and a collaborative organisation. Evidence of a crisis are numerous: Major accounts play tricks been lost (Amex); Revenues and earnings are in decline; Agencies operate are increasingly commodities; Staff team spirit is low; O&M culture is fragmented. It is low on both sociability and solidarity as defined by Goffee and Jones. question offices are run independently (low solidarity) and the historical congeniality (gentlemen with brains) has been quash: a customer reported to Beers his direct witness of O&M political infighting over an account and fanciful thinking has declined. The changes in the industry mak e a induce type for a communal culture: creativity quieten indispensability to be fostered by high sociability and the globalisation drive require some higher level of case and coordination reach outd through with(predicate) high solidarity. O&M organisation, described as lower center, strong regions has reached a representation evolution class and its size has triggered a control crisis, as modelled by Greiner. Top executives have lost control of Ogilvys decentralized and diversified operations. Beers seems aware that re-centralizing direction would bidly fail.

Interestingly, she tries to bypass the co ordination evolution phase and go outright ! to the collaboration phase. Thus, she advocates: üProblem solving through cross-functional teams; üA consultatory approach through conferences of key managers; üExperiments in new practices like the empowerment of the WCS supervisors (who are dual citizens in virtual organisations and non headquarter staff); Such a transformation in carriage and culture seems like an mammoth task. Charlotte Beers only needed 2 words to achieve it: brand stewardship. If you want to get a full essay, enact it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper