Marketing Plan for General Electric

Executive SummaryAccording to the National Fire Protection Association (NFPA, 2008), prep atomic number 18dness flaks ar the #1 cause of home fires and home fire injuries resulting in hundreds of deaths and hundreds of millions of dollars of damage each year. With such troubling reports kitchen gum elastic has turn increasingly important to consumers. In order to license payload to consumer safety General voltaic is pleased to submit its a la mode(p) innovation in training results phylogeny - the GE do Alert. GE is committed into achieving leadership by developing orbicular technical capabilities, increasing new product growth, and investing in global research. With todays competitive environment GEs commitment to quality is a top priority to the company; reservation a commitment to its customer to ensure the highest standards of manufactured products (GE.com, 2008). origin has been the key to GEs noncurrent and will remain the key to its future. As the firm continues its presentation of the latest innovation in cooking products development - the GE Cook Alert - General Electric must visit the viability of the product in the existing phratry appliance market. To compass this, GE will conduct diverse forms of trade research. marketing research is the process of defining a marketing enigma and opportunity, systematically collecting and analyzing information, and recommending actions.

To begin marketing research for the GE Cook Alert, GE attempts to identify the home run market, understand the buyers / consumers buy decisions, and analyze the current competitiv e landscape. ware DescriptionThe purpose of! the GE Cook Alert is to alert the substance abuser when the range burner trunk on after removing cookware from the burner. Often, when a range burner is cancelled low or on the simmer setting the soul operating the stove is unable to delay the flame on a gas stove, or the coils are no long-acting red on an... If you want to get at a luxuriant essay, order it on our website: OrderCustomPaper.com

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