Technology Is Killing Creativity

Technology is not killing creativity. If it was, then Les Pauls contrivance of the electric guitar, Bob Moogs invention of the synthesizer, Kusek et al. s invention of MIDI, master Tools inventor as well as every effects bicycle or electronic music enhancing piece of gear would have to be part of this destructive force. Thoughts like this atomic number 18 fun to debate just totally unproductive. The real issue to be discussed for which a solution moldiness be strand is how can those who produce great music be found, heard above all the clutter and find an audience monolithic enough to sustain a career financially.How music will be discoered in the future will determine whether next multiplication major artists will ever be developed again or whether the fragmentation of the music space only allows for creation of a tumescent middle class of artists struggling to survive. Todays battle for uncovering of great music is no different than it was over the past 60 years for innov ative genres like Rock and Roll, R&B and hip joint Hop. The innovators dilemma applied to those artists and entrepreneurs fomenting these musical revolutions.It all comes shore to how the tools available at the time, both music and business, were employed by the innovators to take a crap a force great enough to break through and through the equal type of early engine room adoption problems we have today. The gentleman was much simpler in those days and today those trying to break through are faced with a much more challenging and complicated position of circumstances BUT the exact same problem. From the 50s through the 80s, the record business could develop great artists out of the short pants of their cars. One driven and focused person could make it all happen. take of distribution were easily controlled by those who knew how to utilize them. The press, radio and TV allowed spacious marketing and promotion machines to be built that could break an artist over night. In th e early days there was no one expressive style to get it done. It took 25 years for a successful cookie pinnace business model to be developed but there were eer interlopers that could come in at any time and change the game. Unfortunately, the world in which great music must be found and nurtured is so fragmented and overwhelming to almost everyone thats in it.We havent figured it out yet. One thing is very clear to me miserable forward no band or artist will be able to do it alone. Collaboration, better teamwork, and a better meld of technology with creativity, marketing and promotion are essential if success is to be found in the future. Outside the box thinking, new tools need to be tried for success and the new music business needs to evolve a system that makes the fragmentation more manageable and controllable to easier focus our trouble on the great music that is really out there and the artists who work it.