Effectiveness of movie/ plastic film ad to youth The Arbitron cinema ad study : appointment viewing by young, affluenct, cloaked auditions hypertext transfer protocol://www.natoonline.org/Cinema%20Advertising%20Study.pdf Cinema advertising inquiry report http://cinema-study.hypermart.net/ |1. |Placements as | | |mediators of | | |brand salience | | |within a UK | | |cinema audience | |Â |Publication: |Journal of Marketing communication theory | |Â |Authors: |Emma Johnstone, Christopher A. Dodd | |Â |Publisher: |Routledge, jump of the Taylor & Francis Group | | |Â |Recency: |Volume 6, numeral 3/ phratry 1, 2000 | | |Â |Relevancy: |4.4% | | |Â |Excerpt: |Brand placements devote assumed a somewhat mythical paper as communicators of the | | | | |advertising message.
This reputation seems to be perpetuated by a shortfall of empirical | | | | ! |research, peculiarly concerning effects upon brand salience. This paper attempts to | | | | | comprehend ... | | |Â | | Cinema advertising re-considered Journal of Advertising Research novel York Jan/Feb 2001 Authors: Michael T Ewing Authors: Erik Du Plessis Authors: Charles Foster Volume:...If you take to get a full essay, order it on our website: OrderCustomPaper.com
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